Cancel Subscription Flow Examples

A step-by-step breakdown of the retention tactics, discount offers, and behavioral psychology behind Supademo's 3-screen cancellation process.

MKT1 runs on Substack, so the cancellation flow is platform-level. But there are smart choices in how pause, free month offers, and exit surveys are layered to keep paying subscribers around. Plus a clever post-cancellation detail most newsletters miss.

Most apps guilt-trip you when you cancel. Amie does something different. They tell you why they killed the free plan, show your personal usage data, highlight what's new, and offer a downgrade path. The whole thing feels more like a product update than a retention wall.

Canva runs one of the longest cancellation flows we've documented. 7 screens, personalized feature usage counts, a grandfathered pricing reveal, a pause offer, and a post-cancel feedback form. Every screen adds a new reason to stay.

Reforge runs a refreshingly straightforward cancellation flow. No personalized usage data, no price anchoring, no pause offers. Just a required exit survey with reasons tailored to their unique business model (company reimbursement, live courses, team plans), an open feedback form, and a clean reactivation path. For a $1,000/year product, the simplicity is the strategy.

Typeform does something no other product in this series does: they use their own product as the exit survey. A 3-question Typeform embedded in the cancellation flow that asks directly about competitors. Are you switching tools? Which ones? Why? It's a 4-step wizard with a progress bar, plan comparison, feature loss review, and a required survey that feeds their product strategy.