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How Supademo's Cancellation Flow Uses Psychology to Retain Users

Interactive demo platform · SaaS B2B · 3-step cancellation flow

A step-by-step breakdown of the retention tactics, discount offers, and behavioral psychology behind Supademo's 3-screen cancellation process.

AnchoringCommitment & ConsistencyLoss AversionChoice ArchitectureTemporal Discounting

Questions Asked

They never ask why you're leaving. No exit survey, no feedback form, nothing. Instead they just show you everything you're about to lose and let that do the talking.

Retention Offers

Two options before you go: pause for a month (free, no strings) or 50% off for 3 months with hands-on support building your demos. They're addressing both "too expensive" and "not getting value" at once.

Overall Pattern

They walk you through 3 screens that get progressively heavier. First they remind you what you have, then they list what you'll lose, then they try to save you with a deal. Each step turns up the emotional pressure a little more.

Step-by-Step: What Happens When You Cancel Supademo

Supademo manage subscription page showing monthly $36 vs annual $27 pricing comparison with Pro plan details and Cancel Subscription link at the bottom
Step 1 of 3

Supademo Manage Subscription: Pricing Comparison Before You Cancel

You land on your plan page and the first thing you see is a side-by-side of monthly ($36/mo) vs annual ($27/mo, 25% off). They show your total due, your billing date, and a note about per-seat pricing. The cancel link? Tiny text at the very bottom. You almost have to look for it.

What it showsCurrent Pro plan, monthly ($36/creator/mo) vs annual ($27/creator/mo, 25% off), total due breakdown, next bill date, and a barely visible "Cancel Subscription" link at the bottom
Principles
AnchoringCommitment & Consistency
Why it worksThe annual price sits right next to the monthly one, so your brain does the math before you even think about canceling. And listing out your benefits right here makes it feel like you'd be walking away from something you already built.
Supademo cancellation confirmation modal showing personalized usage data including 115 unique viewers, 1 creator, and 4 Supademos that will lose premium features
Step 2 of 3

"Are You Sure?" Confirmation Modal with Personalized Loss Data

A modal pops up and it's all about what your team will lose. They pull your actual account data: 115 unique viewers who interacted with your Supademos, 1 creator losing access to fast demo creation, 4 Supademos that will lose premium features like branding, plus dozens of other Pro plan features. "Keep Supademo" is a clean white button on the left. "Continue cancellation" is red on the right.

What it showsPersonalized loss cards: 115 unique viewers, 1 creator losing demo creation access, 4 Supademos losing premium branding, dozens of Pro features. "Keep Supademo" (white) vs "Continue cancellation" (red)
Questions askedStill nothing. No survey, no "tell us why." The whole modal is built to make you reconsider, not to collect feedback.
Principles
Loss Aversion
Why it worksThey're betting on the fact that losing something hurts about twice as much as gaining the same thing feels good. And by pulling your actual numbers (115 viewers, 4 Supademos) they make it personal. You're not losing "features," you're losing your audience and your work.
Supademo retention offer screen showing two options: pause subscription for 1 month or apply 50% discount for 3 months with Go back and Decline offer buttons
Step 3 of 3

Supademo's Retention Offer: Pause Your Plan or Get 50% Off

"Before we part ways" they say, and offer two cards. Pause for 1 month and come back to "rapid product improvements" (nice touch, that implies the product is getting better while you're gone). Or get 50% off for the next 3 months with support building out your Supademos. Both have big purple CTAs. At the bottom, "Go back" is a white button and "Decline offer" is red. They really want you to feel like declining is the wrong move.

OffersPause for 1 month (purple button), 50% off for 3 months with support (purple button). "Go back" (white button) and "Decline offer" (red button) at the bottom
Principles
Choice ArchitectureTemporal Discounting
Why it worksTwo stay options vs one leave option. The math is rigged in their favor. And the discount works because 50% off right now feels way more real than the vague idea of saving money by canceling. The pause option is clever too because they frame it as "come back to rapid product improvements," planting the idea that the product will be even better when you return.

Retention Tactics and Psychological Triggers in Supademo's Cancel Flow

?What Questions Does Supademo Ask When You Cancel?

  • Zero. No exit survey, no "why are you leaving," no satisfaction rating. Nothing
  • The only thing close to a question is "Are you sure you want to cancel?" which is really just a setup for the loss aversion screen
  • This is a deliberate choice. If you ask someone why they want to cancel, you give them a space to think through their reasons and feel more confident about leaving. Supademo skips that entirely

$What Retention Offers Does Supademo Give You?

  • Pause for 1 month: Free freeze, no cost. Good for people who just need a break and might come back on their own
  • 50% off for 3 months: Plus they throw in support to help you build out your Supademos. Smart because it addresses both price objections and "I'm not getting enough value" objections at the same time
  • Both get equal visual treatment, no hierarchy. The user self-selects based on what's driving them to cancel (money vs just not using it enough)
  • There's also a quiet offer in Step 1 where showing the annual plan price is basically saying "hey, you could pay less if you commit longer"

🧠Psychological Principles Behind Supademo's Retention Strategy

Anchoring

The annual price is right there next to the monthly one. Before you even click cancel, your brain is already doing the math on switching billing frequency instead of leaving.

Commitment & Consistency

You already put time and content into this platform. Pausing feels like a natural continuation of that investment. Canceling feels like throwing it all away.

Loss Aversion

They list out your specific losses with real numbers. 115 viewers, 4 Supademos, your creator access. People feel losses about 2x harder than they enjoy gains, and making it personal with your actual data makes it sting more.

Choice Architecture

Two ways to stay, one way to leave, and the visual design pushes you toward staying. The buttons, the colors, the sizing, everything is weighted toward retention.

Temporal Discounting

50% off right now feels concrete and immediate. The money you'd save by canceling is vague and future. They're banking on you taking the instant win and sticking around long enough to get value from the product again.

Frequently Asked Questions About Canceling Supademo

Go to your Manage Subscription page, scroll to the bottom, and click "Cancel Subscription." You'll go through a 3-step flow: first they'll show your current plan and pricing, then a confirmation modal listing what you'll lose, and finally an offer to pause or get a discount. To fully cancel you need to click through all three screens and select "Decline offer" on the last one.

Yes. On the third screen of the cancellation flow, Supademo offers 50% off your subscription for the next 3 months, along with hands-on support to help you build your demos. They also offer a free 1-month pause as an alternative.

Yes. During the cancellation process, Supademo gives you the option to pause your subscription for 1 month at no cost. They frame it as coming back to "rapid product improvements," suggesting the product will be better when you return.

Supademo shows you a personalized breakdown of what your team loses: the number of unique viewers who interacted with your demos, how many creators lose access to demo building tools, how many Supademos lose premium features like custom branding, and access to dozens of Pro plan features.

No. Unlike most SaaS products, Supademo's cancellation flow has no exit survey and no feedback form. Instead of asking for reasons, they focus entirely on showing you what you'll lose and offering alternatives to keep you subscribed.

The flow uses five main behavioral psychology principles: anchoring (showing cheaper annual pricing next to monthly), commitment and consistency (reminding you of your investment), loss aversion (listing personalized losses with your real data), choice architecture (2 stay options vs 1 leave option with biased visual weight), and temporal discounting (immediate 50% savings vs abstract future savings from canceling).

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